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Harry Reid Failing In Home State

Posted Dec 11, 2009 at 9:38 AM
Maurice Berger, Political Director, PollTrack

Despite his commanding role as Majority Leader, Democratic US Senator Harry Reid is not very popular in Nevada, a problem that is imperiling his 2010 reelection effort: "Nevadans aren't warming up to Sen. Harry Reid, despite plenty of early advertising designed to boost his image, a new poll shows. Just 38% of respondents said they had a favorable opinion of the Democratic Senate majority leader, the same percentage as in October and 1 point higher than in August. The survey of 625 registered Nevada voters by Mason-Dixon Polling & Research suggests the promotional bombardment that Reid launched more than six weeks ago has yet to hit its target. "I'd be worried,' said Michael Franz, an assistant professor at Bowdoin College in Brunswick, Maine, who studies political advertising. 'I'd stop if I had aired ads for two or three weeks and it wasn't moving the needle.' According to the poll commissioned by the Review-Journal, 49% of respondents had an unfavorable opinion of Reid, while 13% were neutral." According to the survey, in hypothetical general election match ups, Sue Lowden (R) leads Reid, 51% to 41%, while Danny Tarkanian (R) leads 48% to 41%.