Why Obama Won: Building A Powerful Coalition
Posted Nov 10, 2008 at 10:14 AM by Maurice Berger
When it comes to the issue of how "race" played out on Election Day, one thing is certain: if the outcome was determined only by white people, John McCain would be president, by a landslide. Indeed, Obama garnered just 43% of the white vote to McCain's 57%, a 14% deficit that was only marginally better than Kerry or Gore's total and about the same as Bill Clinton. The Democrat was able to count on four groups for his impressive victory. Preeminently, the intensity and unprecedented numbers of African-American voters made the difference for Obama, especially in the closest fought states, such as Indiana, North Carolina, Virginia, and Ohio. This support was almost singlehandedly responsible for the Democrat's ability to pick off the true-red states of NC and IN. The black vote also deepened and widened Obama's victories in scores of Kerry-blue states, from New York to California. Hispanic voters represented another important asset: Obama led McCain among Hispanics 67% to 30%, a 10% increase in Democrat support from 2004. in his home state, McCain trailed Obama among Hispanics 61%
to 36%, making that race surprisingly close. The Hispanic vote was crucial to Obama in the southwest, handing him easy victories in Nevada, Colorado, and New Mexico. And in Florida, where Cuban-Americans have traditionally
tilted the Hispanic vote towards Republicans in virtually every presidential cycle, Obama won 57% to 42%. Another religious minority also played a key role in several states: Jewish-Americans, who gave the Democrat nearly 80% of their vote. (Jews are one of the demographic groups most loyal to the Democratic Party.) The Jewish vote in South Florida was crucial to handing the Republican leaning state to Obama. (Another state where the Jewish vote made a big difference: Ohio). Finally, through amazing outreach to the 18 to 29-year old demographic, the Obama campaign was able to boost the turnout of younger voters by more than 3 million, enough to hand the Democrat such razor close states as North Carolina and Indiana. Together, these four groups represented not only a winning coalition, but a shift in the power-base of the national electorate, allowing racial and religious minorities and young people to make a profound difference in the outcome of Election 2008.


