Posted Oct 31, 2008 at 8:53 AM by Maurice Berger
Nielsen's final rating for Obama's informercial on Wednesday evening suggests that the event was a success in terms of reaching a broad audience. The final numbers: 33.5 million viewers, remarkably more than half of the number who tuned into the second and most watched presidential debate.
Posted Oct 30, 2008 at 6:53 AM by Maurice Berger
Nielsen's preliminary numbers report that Obama's 30-minute infomercial was viewed last night by 21.7% of all households watching television
in the top 56 local television markets. Though a healthy number, the advertisement was seen by
fewer households than watched the presidential debates--viewed, respectively, by 34.7%, 42% and 38.3% of households in these top markets.
Posted Oct 17, 2008 at 1:29 AM by Maurice Berger
Viewership of last night's presidential debate was down
slightly from the second debate, at 56.5 million according to Nielsen. The first debate had 52.4 million; the second 63.2 million; and the VP debate drew the highest ratings, at an extraordinary 69.9 million viewers.