Presidential Race Maps Writing on the Wall

Updated Nielsen Numbers: Obama Infomercial Reaches Over 33 Million Viewers

Posted Oct 31, 2008 at 8:53 AM by Maurice Berger

Nielsen's final rating for Obama's informercial on Wednesday evening suggests that the event was a success in terms of reaching a broad audience. The final numbers: 33.5 million viewers, remarkably more than half of the number who tuned into the second and most watched presidential debate.

Obama Infomericial: Watched By One In Five Homes

Posted Oct 30, 2008 at 6:53 AM by Maurice Berger

Nielsen's preliminary numbers report that Obama's 30-minute infomercial was viewed last night by 21.7% of all households watching television in the top 56 local television markets. Though a healthy number, the advertisement was seen by fewer households than watched the presidential debates--viewed, respectively, by 34.7%, 42% and 38.3% of households in these top markets.

Last Debate: 56.5 Million Viewers

Posted Oct 17, 2008 at 1:29 AM by Maurice Berger

Viewership of last night's presidential debate was down slightly from the second debate, at 56.5 million according to Nielsen. The first debate had 52.4 million; the second 63.2 million; and the VP debate drew the highest ratings, at an extraordinary 69.9 million viewers.